Ritzwell

In line with previous years, Ritzwell’s exhibition stand at Salone del Mobile Milano 2024 highlights the values and founding principles of the brand based on the search for a balanced mix between Japanese culture and contemporary language.

The new layout signed by studio 967 arch proposes a revisited and fresh version of some distinctive architectural elements, such as the columns (referencing Japanese temples) and tokonoma (alcoves/niches set up in the most important room of a Japanese home) that divide the exhibition space and dialogue with the natural elements.

Along the perimeters, the tokonoma - which are conceived as refined, elevated “showcases” illustrating the high quality of the products from up close - are alternated with a sort of “railing” that allows the eye to penetrate and observe the new furnishing solutions.

Inside, the environment is essential and welcoming: thanks to a concept focused on neutral and warm shades where the only accents of brighter yet never invasive colours announce the finishes of the brand's collections. The balanced installation narrative is reflected on the shapes and materials of the exhibits, where the careful study of perfectly calibrated lighting plays a key role in an interplay of shadows and reflections that enhance the pure elegance of the products made of precious materials like leather, soft hides, solid wood, and sophisticated fabrics.