Original Design has a new Digital Superhero

Moooi takes on counterfeiting with the introduction of The Button, a digital proof of authenticity gradually being rolled out through the Moooi Collection.

Hand-in-hand with the Moooi Originals campaign, Moooi is telling the world that design brands and designers deserve protection to keep creating new products and investing in marketing their designs.  

Perch Light Tree by Umut Yamac for Moooi.

What are Moooi originals?
Every design in Moooi's collection is an original Moooi design, but a few of those designs grew to be Moooi fan-favourites - extraordinary designs, well-loved by people all over the world. 

Their well-loved designs, unfortunately, come with a downside: counterfeits. But instead of fighting off copies, Moooi decided to shift the focus to emphasizing their designs by creating The Button. 

The Button, a digital proof of authenticity, contains NFC-technology that gives products their own digital identity. Gradually The Button will accompany every design in their collection, but the Moooi Originals are the first designs to come with The Button.

Heracleum by Bertjan Pot for Moooi

The Button is your personal safe-keeper of investing in authentic design. The Button is a hi-tech superhero that accompanies Moooi products. It may be small, but don’t let its size fool you as it contains top secret information, giving your design its very own authentic digital identity. Activate your smartphone’s NFC ability and tap The Button to identify your design.

Co-create an even more bright-as-a-button future for design. Download the app and scan The Button to discover your design’s authentic digital identity. 

Raimond by Raimond Puts for Moooi.