For the third year running Moooi took over a 1,700 m2 warehouse space and transformed it in their unique theatrical style into something magical. This year artistic photos from Rahi Rezvani and newly launched Moooi carpets provided the backdrop to the collection.
The playfulness of the collection always makes me smile. Arion, for example, is not a child’s rocking horse but an adult-sized, limited edition rocking unicorn and in case you missed the face on the Monster Chairs previously they now jump out at you in bright embroidery – also limited edition.
Moooi Carpets has been launched as a separate company, which uses a super high definition printer to produce multicoloured patterns and photo realistic prints. Marcel Wanders, Neri & Hu, Studio Job, Front, Ross Lovegrove and others have contributed their designs, but you can custom make your own carpet too.
We finished the day at an exclusive party in Minotti’s showroom, with a live band and dance floor.