Oki Sato is head of Nendo, a multi-award winning studio based in Tokyo. Since it was founded in 2002, Nendo has become one of the most sought after design studios in the world. ‘Nendo’ is Japanese for modelling clay, and the name is indicative of both Oki and his studio’s playful yet pragmatic approach to design. Nendo epitomises the best of Japanese design in its emphasis on making everyday object’s simple, functional and beautiful while also maintaining an international outlook.