WOW is a magician’s top hat where white rabbits are supposed to come out from and at the same time is an expression of amazement we are all used to say to express wonder! It’s the unexpected, unusual able to add liveliness to our everyday life. WOW is an ironical lamp with a very plain structure: white linen amplifies emotions and the rabbit ready to spring out of the top hat leads us to a magic and striking tale. A contemporary fairy tale, which can be told both in a modern loft as well as in a country house.