{"title":"Soraa","description":"\u003cp\u003eIn 2008, a brilliant team of professors from the worlds of engineering and semiconductors set out to develop extraordinarily efficient lighting. Nobel laureate Dr. Shuji Nakamura, Dr. Steven DenBaars and Dr. James Speck’s pursuit of perfection led to the development of a revolutionarily type of light—a violet LED made from pure gallium nitride substrates. \u003c\/p\u003e\r\n\u003cp\u003eOur gallium nitride on gallium nitride (GaN on GaN™) technology emits more light per LED material, handles more electric current per area and has crystals that are up to one thousand times more precise than any other LED and enables full visible spectrum light. To bring this simply perfect light source to life, the team founded Soraa. It's basically like the Ferrari of LED lights. \u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\u003cp\u003e8 years later, we've built a line of lamps and light engines around this innovative light source. Our distinctive products feature an intense single point source LED with full visible spectrum light, Flicker Free™ digital driver, unique heat dissipating heat sink, and point source optics. \u003c\/p\u003e\r\n\u003cp\u003eWe're headquartered in Fremont, California, where our talented team manufactures the GaN on GaN™ LEDs in a crazy awesome semiconductor fabrication facility. We are also building a new facility in Syracuse, New York. We have sales offices and distributors worldwide to help bring our perfect lights to you no matter where you are.\u003c\/p\u003e","products":[{"product_id":"soraa-ar111","title":"Soraa AR111","description":"\u003cp\u003eLighting professionals worldwide have been waiting for a viable LED replacement to the halogen AR111, and Soraa has delivered. With its high output, narrow spot, crisp beam edge and low glare this is the ideal lamp for retail and hospitality lighting. Choose the right product series for your needs.\u003cbr\u003e\nVIVID SERIES: Our full-spectrum series brings you both VIVID COLOR (CRI-95, R9-95) and NATURAL WHITE Technology, with market-leading CBCP.\u003cbr\u003e\nBRILLIANT SERIES: Our highest CBCP series, which also features NATURAL WHITE technology.\u003c\/p\u003e","brand":"Soraa","offers":[{"title":"Default Title","offer_id":42336213893289,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0468\/5126\/0582\/products\/AR111-double.jpg.3200x1800_q85_upscale.jpg?v=1656206866"},{"product_id":"soraa-mr16-gu10","title":"Soraa MR16 - GU10","description":"\u003cp\u003eSoraa’s GU10 MR16 is the first ever narrow spot option in this form factor, outperforming halogen lamps. Neither halogen nor other LED competitors can create point sources small enough to achieve these narrow beam angles and high center beam intensity. Now, powered by Soraa’s third generation LED, our GU10’s still feature all of Soraa’s signature elements of light quality, with an even wider range of power options. Choose the right product series for your needs\u003cbr\u003e\nVIVID SERIES: Our full-spectrum series brings you both VIVID COLOR (CRI-95, R9-95) and NATURAL WHITE Technology, with market-leading CBCP.\u003cbr\u003e\nBRILLIANT SERIES: Our highest CBCP series, which also features NATURAL WHITE technology.\u003c\/p\u003e","brand":"Soraa","offers":[{"title":"Default Title","offer_id":42336214089897,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0468\/5126\/0582\/products\/GU10-Double.jpg.3200x1800_q85_upscale.jpg?v=1656206875"},{"product_id":"soraa-mr16-gu5-3","title":"Soraa MR16 - GU5.3","description":"\u003cp\u003eSoraa’s MR16 is now powered by our third generation of GaN on GaN LED technology, achieving world-record-setting efficiency. We’re proud of our track record of innovation and rapid development, but equally proud to offer continuity between our Gen 2 and Gen 3 product lines. Every Gen 3 lamp will feature equivalent CBCP, lumen, and color quality to its Gen 2 counterpart.\u003cbr\u003e\nVIVID SERIES: Our full-spectrum series brings you both VIVID COLOR (CRI-95, R9-95) and NATURAL WHITE Technology, with market-leading CBCP.\u003cbr\u003e\nBRILLIANT SERIES: Our highest CBCP series, which also features NATURAL WHITE technology.\u003c\/p\u003e","brand":"Soraa","offers":[{"title":"Default Title","offer_id":42336214319273,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0468\/5126\/0582\/products\/MR16-Gen3-Double.jpg.3200x1800_q85_upscale.jpg?v=1656206880"}],"url":"https:\/\/ecc.co.nz\/collections\/soraa.oembed","provider":"ECC New Zealand","version":"1.0","type":"link"}