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39 Nugent Street
Auckland, 1023
P +64 9 379 9680

Showroom open
Mon-Fri 9.00am-5pm
Sat 9.30am-4pm



61 Thorndon Quay
Wellington, 6011
P +64 4 473 3456

Showroom open
Mon-Fri 9am-5pm
Sat 10am-4pm



143a Victoria Street
Christchurch, 8013

+64 3 353 0586

Office by appointment only.


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Brand Profile



Made entirely of high-performance silicone cord, Shore Rugs offer a versatile outdoor/indoor ergonomic flooring solution that is UV resistant, heatproof, waterproof, easy to clean, hypoallergenic, vegan, and extremely durable. Their unparalleled durability make them useful both in interiors and also outdoors in extreme environments including extreme heat or cold, direct sunlight, snow, heavy rain and also in marine applications. Soft, supportive, and deeply textured, Shore Rugs provide proven anti-fatigue functionality and are ideal as anti-fatigue and standing desk mats. Their visual appeal allows them to be effortlessly placed in any space including offices and workplaces, as kitchen, bath, and entryway mats, children’s playmats, in living rooms, bedrooms, and also outdoors on terraces, decks, poolside, and even on boats and yachts. Shore Rugs can also be enjoyed either with shoes or barefoot. 

We meticulously crafted our silicone cord from the ground up to feature a satisfying and leather-like surface quality, an optimal density and comfort level, and a vast array of brilliant colors. Our silicone cord is of the purest quality and is completely non-toxic. Silicone is the material of choice in both cooking and medical applications.

In its traditional application as an engine component in heavy machinery, silicone cord needs to be extremely durable to do its job. Our material is UV and fire resistant, can withstand sustained submersion in salt water and prolonged exposure to extreme temperatures, and is exceedingly durable and will not degrade or lose its spring-back.